Our CEO and member of the Forbes Agency Council, Ryan Cassin, was invited to share his thoughts about what to avoid when crafting a marketing plan. Read the full article here.
Building a solid marketing plan takes time and hard work, but it’s necessary: Without a good idea of where you want to go—and how you want to get there—a company can waste a lot of time and resources trying a dozen different directions before hitting on the right path forward.
But even with a plan, there are a number of things that can be overlooked as a team puts together a project, especially when they’re first starting out. To help isolate some of the missteps to watch out for as you get started, members of Forbes Agency Council talk about some of the more common issues that can arise with business plans, as well as discuss how to best deal with those situations. Here’s what they said:
Not Identifying The ‘Why’
Not starting with the “why” can be a problem. Too often, marketing plans dive deep into the tools, techniques, and methods, but miss the most important question: Why are we doing this?
An extremely clear and considered answer to “why” prevents mistakes, communications breakdowns, bad work, and missed opportunities. – Ryan Cassin, Asset Agency
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