Success is not always seen as a good thing, especially billionaires’ success such as in the case of Jeff Bezos. This summer, a photo of Jeff Bezos’ alleged yacht circulated on Twitter. The “Flying Fox”, reportedly worth $400 million was shown near the coast of Turkey. Before Amazon managed to respond that the yacht does Read more.
Jeff Bezos’ Fake Yacht and the Spread of Disinformation
Corporate Activism in the Trump Era
The public’s expectations of corporate engagement in politics have changed dramatically in recent years. Consumers are keenly aware corporations deploy billions of dollars to influence policy, and as trust in the government erodes the public is increasingly expecting corporations, and CEOs, to take a stand on issues that matter to them. A polarized political climate has seen many Read more.
How CEOs should navigate social media visibility and activism
In 2018 more CEOs left their jobs for ethical violations than poor financial results (39% vs. 35%). The data was compiled from the world’s top 2,500 corporations by PwC. PwC has performed the same study for 15 years and it is the first time ethical violations are the primary reason for high-profile CEO dismissals. In Read more.
Why we want to believe deepfake videos
A deepfake is a digitally altered video of a person which is seemingly genuine. These videos can be created for fun or for more critical purposes such as swaying an election. We covered how Deepfakes can potentially make online media less trustworthy and can even be a catalyst for social and political instability. Contrary to Read more.
Why Ray Dalio should be a role model for CEO personal branding
Read the news and you’ll quickly see it’s a tough time to be a billionaire. Democratic senators are proposing considerable tax increases for the super-rich. In The New York Times, there are calls for banning billionaires. Even Bill Gates said, “It is fascinating that for the first time in my life, people are saying, ’Okay, Read more.
Is Elon Musk’s Personal Brand Hurting Tesla?
Elon Musk is the perfect example of how a CEO’s reckless social media use can adversely affect a company. While Musk’s distinct personal brand is credited with attracting a very passionate and vocal customer and fan base, it isn’t all upside. A single tweet in 2018 caused a $2 billion drop in Tesla’s value. Elon Read more.
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